Bobcat Company Rolls out New Products

Bobcat Company recently introduced the MT-52 mini track loader and the 430 Zero House Swing Compact Excavator to the compact equipment industry.

Promotional videos created by Video Arts Studios have become key elements of well-defined and targeted marketing packages accompanying each new Bobcat® product launch.  The videos, produced in collaboration with Bobcat Company's marketing department and product information specialists, are short, punchy montages designed to highlight features and benefits. The productions are released as VHS videos, CD-ROMs or DVDs depending on marketing needs. The shows are also compressed for posting on Bobcat Company's web site. As part of customer support Video Arts also produces videos outlining safe operation of each new machine.

Video Arts has produced marketing and instructional videos for a laser controlled package which delivers precision grading when used with Bobcat's grader and box blade attachments. The videos were released as interactive
CD-ROMs.