Wide World of Sports
worked with Fargo's Flint Communications to help produce
a new set of commercials for NDSU's football and basketball
teams. Working closely with John Nelson from
SimmonsFlint, the Video Arts crew helped create a surreal,
edgy look to the football campaign - complete with the thundering
herd and bolts of lighting. The look of the campaign
became such a success, the :30 commercial worked itself
into a one minute opener at the home games at the FargoDome.
From football, we shifted to basketball and creating two
cinematic spots for both the men's and women's basketball
teams. Based on the concept of "All For
This" the spots followed star players Coco Cofield
and Katie Lorenz as they went through their daily routines:
eating, breathing, and sleeping basketball.
The spots were such a success they made it onto an NDSU
sports message board with responses like...
"Whoever is doing these ads is doing an excellent job.
They seem like they are DI commercials. I could see the
Gophers having something like the Bison BB ads."
done, whoever does the Bison advertising!"
"The ads definitely have a first class look to them. They
are better than some of the ads run by the Gophers here
in Minneapolis ."
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