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VIDEO ARTS SHOOTS HIGH-DEFINITION FOR PRAIRIE KNIGHTS CASINO
When Prairie Knights Casino called upon the Kranzler-Kingsley advertising agency to freshen up its television campaign, the agency, once again, asked Video Arts Studios to make its campaign vision a reality. The choice was no gamble; Video Arts has the latest in tapeless high-definition technology and put it to good use with some very unique and stylish shots.
The Video Arts crew spent four days on this high-definition shoot to capture the exciting and energetic atmosphere of the casino. The live action feel was created with hand held shots, overly stylized setups and actors to infuse life and energy into the commercials. Some of the most creative and interesting shots include a point-of-view tracking shot from a martini glass being delivered from a tray and a few hands of black-jack shot through a see-through dealer table.
Other footage will be used to enhance the casino’s new website, in-room reels and in-house plasma screen advertising. Mark Gray, AV Editor/Producer for Kranzler-Kingsley says the new marketing rollout has already started and the footage will continue to be used for the next few years. |
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