Wooly Boys "Shears" The Competition

Wooly Boys, the comedy-adventure set and filmed in North Dakota, opened January 23 with the highest grossing per screen average in the state and was the second highest grossing per screen average in the country, according to Daily Variety Weekend Box Office Chart. The film averaged nearly $10,000 per screen, which is two to three times higher than most successful theatrical releases. WOOLY BOYS was shown exclusively on five screens in Bismarck, Dickinson, Fargo, Grand Forks and Minot, herding up record crowds of all ages.

Video Arts Studios was hired by Wooly Boys Productions to shoot and edit their electronic press kit for the independent feature film starring Peter Fonda, Kris Kristofferson, Keith Carradine and Joe Mazzello. Shooting
consisted of behind the scenes footage in Medora and Minneapolis during principle photography and interviews with stars of the film. The electronic press kit will be used to market and promote Wooly Boys and possibly provide extra features on any future DVD release. Over the past
few months our senior editor, Mike Lerfald, has worked closely with Executive Producer Ken Promersberger, editing the complete electronic press kits. Our crew also recently shot exit interviews on opening weekend
that were later edited into a new :30 exit interview commercial.

Shot entirely in North Dakota and Minnesota, Wooly Boys is a contemporary family film that tells a comedic and heartwarming story of an earthy sheep rancher (Peter Fonda) who, with the assistance of his grizzled partner
(Kris Kristofferson) helps his over-protected, computer-obsessed, city-dwelling grandson (Joseph Mazzello) regain his lost childhood. The interaction between grandfather and grandson helps the family come to terms with its past.

Fargo 's Ken Promersberger of The Promersberger Company advertising agency is the film's executive producer. His partner, Robert Schwartz, who is a Minnesota film industry veteran and now of Los Angeles, is producer.  Video Arts' camera crew worked hand in hand with Fargo's Bill Marcil Jr., the film's publicist, when they traveled to Medora and Minneapolis for shooting.

It was indeed a wonderful experience and we're excited to see the film's outstanding North Dakota box-office success!