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Bobcat Marks Milestone With Video Arts’ Aid
2008 marks the 50th anniversary of the Bobcat loader. To commemorate the occasion, Bobcat Marketing Communication Manager Leroy Anderson commissioned Video Arts to produce The Bobcat Film Legacy, a DVD that chronicles the influence of film and video on Bobcat sales and marketing.
Digging through Bobcat’s considerable archives unearthed film classics like Bobcat Square Dance, Bobcat A Go Go and Bobcat Boogie. Highlights of the anthology included old films of the first Melroe self-propelled loader, subsequent models working in a variety of applications, old commercials from the 60s and 70s, and several machine safety films and videos.
Interviews with Cyril and Louis Keller described how the original three-wheeled loader was designed to clean turkey barns. Additional interviews were conducted with Bill Snyder and John McDonough, creators of many of the 16mm films produced by the company, Syl Melroe, the company’s first advertising director, and John Walsh who later created Bobcat’s in-house video production agency. Video Arts’ Mike Lerfald, Steve Germaine, Mitch Lee, Marty Halgrimson, Ross Hendrickson and Dan Lien worked with Anderson on the five-month project. The DVD accompanies the book, Bobcat: Fifty Years of Opportunity 1958 – 2008, a look at how one innovative machine changed the way the world works. Both are available at www.BobcatStore.com.
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